Product analytics & strategy
- KPI design
- Funnel & cohort analysis
- Growth & monetization
- ARPU & engagement metrics
- Opportunity sizing
- Product analytics
- Data democratization
Product analytics in practice
Questions into
working products.
Selected work across measurement, experimentation, data products and AI-assisted workflows.
01 / UnityGoogle Analytics adoptionAn end-to-end adoption measurement product.Targeted outreach helped increase fully opted-in adoption from <1% to 7% in two months.Explore projectClose details
- What
- An end-to-end adoption measurement product.
- How
- Unified linking, SDK, mediation, eligibility and data flow into a five-stage funnel, aligned with six Product and GTM verticals.
- Impact
- Targeted outreach helped increase fully opted-in adoption from <1% to 7% in two months.
02 / UnityDynamic SwitchAn experiment to evaluate a monetization change.Drove approximately $20M in revenue uplift.Explore projectClose details
- What
- An experiment to evaluate a monetization change.
- How
- Used power analysis, counterbalanced A/B testing and rollout guardrails for margin, spend and floor adherence.
- Impact
- Drove approximately $20M in revenue uplift.
03 / UnityCross-network data modelA daily warehouse model spanning four ad exchanges.Enabled consistent cross-network reporting and decisions.Explore projectClose details
- What
- A daily warehouse model spanning four ad exchanges.
- How
- Unified data across 2B impressions for executive, product and revenue reporting.
- Impact
- Enabled consistent cross-network reporting and decisions.
04 / UnityAd Flow Settings OptimizerA self-service tool for sizing publisher opportunities.Enabled Account Managers to quantify optimization opportunities.Explore projectClose details
- What
- A self-service tool for sizing publisher opportunities.
- How
- Translated experiment-backed recommendations into publisher-specific revenue and margin forecasts.
- Impact
- Enabled Account Managers to quantify optimization opportunities.
05 / UnityCustomer Analytics Supply HubA discovery layer for trusted analytics.Reduced ad hoc data requests by 90%.Explore projectClose details
- What
- A discovery layer for trusted analytics.
- How
- Brought dashboards, datasets and documentation into one self-service destination.
- Impact
- Reduced ad hoc data requests by 90%.
06 / UnitySDK adoptionAccount- and game-level visibility into upgrade gaps.Enabled targeted outreach to high-value customers.Explore projectClose details
- What
- Account- and game-level visibility into upgrade gaps.
- How
- Exposed version gaps across 70% of Android and 60% of iOS impressions.
- Impact
- Enabled targeted outreach to high-value customers.
07 / UnityAnalytics modernizationA lower-maintenance reporting foundation.Enabled legacy platform decommissioning and lowered licensing and maintenance overhead.Explore projectClose details
- What
- A lower-maintenance reporting foundation.
- How
- Migrated 15+ Tableau views and dashboards to Looker and consolidated about 90% of supporting logic into version-controlled datasets and Explores.
- Impact
- Enabled legacy platform decommissioning and lowered licensing and maintenance overhead.
08 / SquadforceFraud detection & business alertsAutomated monitoring for customer feedback, excess bonuses and fraudulent transactions.Helped save approximately $2M by identifying bonuses that had been redeemed incorrectly.Explore projectClose details
- What
- Automated monitoring for customer feedback, excess bonuses and fraudulent transactions.
- How
- Developed an R script model to trigger email alerts for negative customer ratings, excess bonuses issued and suspicious transactions.
- Impact
- Helped save approximately $2M by identifying bonuses that had been redeemed incorrectly.
The toolkit
Skills & tools
Experimentation & statistics
- A/B testing
- Experiment design
- Power analysis
- Regression
- Econometrics
Data platforms & BI
- BigQuery
- Redshift
- Looker / LookML
- Tableau
- Hex
Data engineering & orchestration
- dbt
- Airflow
- Forge
- ETL / ELT
- Data modeling
- Data warehousing
- YAML
- Cron
- Airflow DAG orchestration
Programming & delivery
- SQL
- Python
- R
- Git
- Docker
- Kubernetes
- Expo
AI & product workflows
- Generative AI workflows
- Agentic workflows
- AI-assisted analytics
- Knowledge bases
- Documentation
Leadership & product partnership
- Cross-functional collaboration
- Product & engineering partnership
- Stakeholder alignment
- Requirements definition
- Analytics strategy
- Data product ownership
- Self-service enablement